We are just completing a new logo and brand development for a language school called City Lingual. The final touches are just being put to the guide and then it will be rolled out across the communications and promotions.
Here is a sneak peek... read more
Your brand identity is the recognisable face of your business in a busy marketplace, but ask yourself, is my brand consistent? Do I have a strong brand identity that is instantly distinct from the competition at all points of communication? A consistent brand is one you recognise and understand wherever it may appear, one that customers recognise every time they see it. It has to be identifiable online and off, in your printed material, digital communications, from your business card through to your… read more
Clear and consistent branding helped Serco Environmental Services stand out from the crowd at a Leadership Conference held earlier this week at Heathrow. Having brought the marketing team’s graphic design ideas to life within budget and tight deadlines, Wilson Design received this positive feedback from Marketing Manager Helen Milward following the event: “Steve, there were so many comments about how great everything looked, the strategy document was a real hit and I am so glad I took… read more
No matter what type of business you are in you need to be using social media as part of your marketing strategy. Whether your company is an offline business or an online business, whether you sell services or products... social media marketing can benefit your business. Social media is no longer just a way for individuals to communicate with their friends and family, businesses are now able to use social media as an effective marketing tool to engage with a large number of prospective customers online… read more
Let me tell you why I think that! I was at a First Friday networking event last week (Really? Me at a network event!!) and I got chatting to a lovely lady, Sam (it's not her real name!), who runs a very successful local business. We’d been talking business for a few minutes before the conversation moved on to what she had in store for the weekend. She was planning to go out for a meal with her husband, to celebrate their wedding anniversary, but she couldn’t decide where to go. Naturally,… read more