Your brand identity is the recognisable face of your business in a busy marketplace, but ask yourself, is my brand consistent? Do I have a strong brand identity that is instantly distinct from the competition at all points of communication? A consistent brand is one you recognise and understand wherever it may appear, one that customers recognise every time they see it. It has to be identifiable online and off, in your printed material, digital communications, from your business card through to your… read more
Clear and consistent branding helped Serco Environmental Services stand out from the crowd at a Leadership Conference held earlier this week at Heathrow. Having brought the marketing team’s graphic design ideas to life within budget and tight deadlines, Wilson Design received this positive feedback from Marketing Manager Helen Milward following the event: “Steve, there were so many comments about how great everything looked, the strategy document was a real hit and I am so glad I took… read more
We will be closed for Christmas from Thursday 22nd December, returning on Tuesday 3rd January.
We look forward to working with you in 2017. read more
We sent our Christmas postcard to our clients in the middle of November; why did we send it so early? Well let me explain... they noticed it... and us! This year loads of cards will vie for attention in your clients’ office, then be binned. (Or hopefully, recycled.) Will yours stand out from the many cards crowding the shelf? Do your clients even notice you have sent one? Unless the company you are sending to is small and knows you personally, I doubt they will notice one missing card. So,… read more
…and not just any old birthday either! Wilson Design Associates is celebrating 21 years in the creative industry from 1994 to 2015 ... quite an achievement I hope you’ll agree! After working 20 years as a freelance designer in London I moved Wilson Design to the south coast in 2001 and started producing design projects for local clients, whilst still retaining many London clients. Some of whom still use us today such as Mervyn Druian from Druian and Spektor Dental Practice in Hampstead… read more
Now that Google has declared that it will provide search results that favour websites that are mobile friendly, do you know where you stand? If your website was built by Wilson Design in the last few years you will be fine! As we have been building responsive, mobile-friendly websites, like the one for Buzby & Blue Hairdressing above, for a while. However, older sites probably are not responsive. If you are unsure whether your site is mobile friendly then follow this link and type in your domain… read more