Like all existing brands, refreshing your existing concept is a good move when you feel it’s time to enliven your image and the way in which you promote your brand, and this is exactly what we have set out to achieve for Heather Barrie of Harrie's Coffee. So far we have created a new look for her business cards and a new promotional A6 flyer. Using a strong image and solid colours has helped increase the impact of the promotional pieces whilst keeping the style consistent throughout in order to reinforce the brand identity.
WDA is also in the process of designing new packaging for the coffee to further enhance the brand experience to the customer.
Craving a fabulous Fairtrade coffee yourself? Then why not try the brand out by contacting Heather on firstname.lastname@example.org – tell her we sent you, I'm sure she will offer you a great deal!