Let me tell you why I think that!
I was at a First Friday networking event last week (Really? Me at a network event!!) and I got chatting to a lovely lady, Sam (it's not her real name!), who runs a very successful local business. We’d been talking business for a few minutes before the conversation moved on to what she had in store for the weekend. She was planning to go out for a meal with her husband, to celebrate their wedding anniversary, but she couldn’t decide where to go. Naturally, she asked if I could recommend somewhere nice.
“I know a fab place!” I said, as I went on to tell her the name of my favourite little restaurant in the area.
“Oh goodness, no!” She replied “You must be kidding? That place is horrible.”
I have to say, I was a little shocked. I love this place.
“Really?” I quizzed. “Did you have a bad experience there? I’ve always loved it.”
“Oh no, I’ve never been there but I’ve checked it out online before and it just looks so tacky. I want to go somewhere nice.”
Now, this restaurant is an absolute gem. The food is delicious, the staff are friendly and the restaurant has such a warm and inviting feel, that it’s impossible not fall in love with it as soon as you step through the door. Tacky it is not.
So Sam has never set foot in this restaurant, yet she’s willing to absolutely trash it to a complete stranger based on nothing more than a 2 minute viewing of their website.
If she shared her view with her friends, family and clients imagine the impact it could have on that innocent little restaurant.
But wait. My favourite little restaurant is not quite as blameless as you may think.
You see, their website really is awful. It’s an old fashioned site that screams ‘template’ at the top of it’s voice and it really doesn’t do the business any justice.
I’ve chatted to the owners and they say “Oh it’s a okay, it's just a website we don't sell from it.” They really don’t get it.
Your website is often the first contact you have with a potential customer and as we all know – first impressions matter! If your website looks cheap and tacky, so will your business.
Whether you like it or not people will judge you based on nothing more than your website. So, what does your website really say about you?
PS – If you’d like to know exactly what your website is saying about you, just send me an email and we'll take a look and tell you. Honestly!