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Have you ever wondered why big brands such as Pizza Express, Next and GAP are always sending you emails?

The answer is simple; they want to retain existing customers and to attract new ones. It's all about creating brand loyalty.

The more you communicate and provide your customers with information and offers that you know they're interested in, the more they will spend with you. It's a fact that email marketing is one of the most powerful and cost effective forms of advertising. But why is this and how can you use it to benefit your business?

Cost effective

For most businesses, when it comes to advertising, you want to make every penny count. Email marketing is extremely cost effective when compared to more traditional communication methods such as postage with its expensive overheads of stationery and stamps, not to mention the problem of items being 'lost in the post'.

Easy to use

It's also extremely easy to prepare your email campaigns using templates which can be custom designed to your specific requirements. Simply choose your template, enter the content through the easy-to-use WYSIWYG editor, select your list of recipients and send! Better still - you'll know exactly who received your email, when they received it and you'll be alerted about any 'bounce backs' (emails that don't arrive in the recipient's inbox).

Targeted marketing

Targeting the right audience with relevant information and offers aimed at specific groups is essential for an effective marketing campaign. Email marketing allows you to do this, showing your customers that you understand what they're looking for.

Measuring the effectiveness of your marketing is also vital. Wouldn't it be great if you could find out exactly who had opened your email, which specific pieces of information were of interest to them and whether thay had forwarded your email to a friend? Real time tracking systems enable you to do all this, providing you with the essential statistics you need to follow up your campaigns effectively.

The solution

We have the solutions to make all of this possible and more importantly, affordable for your business. And don't worry, even if you're not an existing WDA website client, you can still use our email system.

Interested in finding out more about the benefits of email marketing and how we can make it work for your business?

Then simply get in touch and we'll help you to find the right solution for your specific requirements.

Posted by Andy on 12/09/2013 at 08:42am