I really enjoyed being one of the Keynote Speakers at the Sussex Conference organised by Sonny Cutting of NetXP on Thursday 5 December 2019 at the Malmaison Hotel, Brighton. I talked about my 40 year creative journey and celebrating 25 years of Wilson Design Associates! I shared a few insights into the ups and downs of being self-employed and how over the last 25 years our commitment to our clients' success has been the key to ours!
Here are a just a few pictures of the day. read more
Clear and consistent branding helped Serco Environmental Services stand out from the crowd at a Leadership Conference held earlier this week at Heathrow. Having brought the marketing team’s graphic design ideas to life within budget and tight deadlines, Wilson Design received this positive feedback from Marketing Manager Helen Milward following the event: “Steve, there were so many comments about how great everything looked, the strategy document was a real hit and I am so glad I took… read more
Are you in the right place at the right time sending out EXACTLY the right message? Choosing an event suitable to your target market and standing out from the crowd are two vital rules when you appear at an event or exhibition. Once you've created your brand and got your message right you need to showcase all your hard work in a place perfectly suited to your customers. At this year's Rewind Festival South, the team from Vintage TV did just that, displaying their distinctive banner vinyls… read more
I'm a big fan of corporate 'giveaways' and lumpy mail! Anything that gets your brand noticed for more time is worth it's weight in gold. I often talk about the benefits of digital embossing on business cards and flyers because it makes someone hold and touch it for longer, embedding it in their mind, well corporate gifts do the same but for even longer – hopefully! If you are giving away mugs, pens, keyrings, pads or whatever it may be, the chances are it will be on someones… read more
In the 30 years that I have been designing I have created many Christmas cards for clients and although they have pleased the client, often I have felt they lacked the WOW factor… sometimes because of a limited budget but more usually because they simply looked corporate in style! This year a stream of cards will arrive and vie for display space in your office, then be binned or hopefully, recycled. It costs more to have one created for you but at least yours will… read more