We recently finished a project for Serco in association with Charnwood Council to promote recycling services to the student community.
The brief from Serco indicated that Charnwood Borough Council were keen to develop branding for campaigns/messages targeting the local student population. The campaign is to inform students living on campus, in halls of residence and students living off-campus of the recycling service provision. The design and typeface needs to appeal to the age group and be consistent with Charnwood BC’s branding guidelines. The aim is to have a consistent approach to communications and develop a recognisable style/brand so campaigns are instinctively recognised by the target audience as waste/recycling campaign messages.
The Council said of the project: "I just wanted to drop you a quick email to let you know how pleased we are with the design for the student leaflets, posters and roller banners. They've turned out really well, and we're delighted. Thanks for your hard work and I hope to send more work your way soon."