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Wilson Design has just finished an extensive promotional campaign for Serco for their recycling contract at Sandwell Council. The project includes a 16-page information booklet with a print run of 60,000 copies, stickers for the recycling bins, collection day calendars and a marketing piece called BINgo!

Sandwell has a large mixed race community and in previous campaigns language differences have at times proved problematic, so this time the issues have been solved by focussing on the use of images rather than terminology to convey the recycling messages. As they say a picture tells a thousand words…

The campaign has been very well received and WDA is already starting to adapt the campaign for another Serco contract.

Posted by Steve on 26/11/2014 at 07:51am