Brand not bland

Branding is crucial for helping companies large and small to stand out. It sets you apart from the crowd. A strong brand carries powerful associations and, if done right, goodwill. This allows you to charge premium prices and not enter into price wars with your competitors.

In competitive markets, many businesses are feeling the strain. Supply has increased, but demand remains flat. This leads to fierce competition, prices drop, and margins suffer as companies scramble to win business.

How can small to medium-sized enterprises (SMEs) compete?

Consistency: Make sure ALL your promotions are instantly recognisable as YOUR company.

Differentiate: Don’t just compete on price. Offer something unique that others can’t.

Value: Show customers why you’re worth more. Educate them on your benefits.

Relationships: Build trust with customers. People prefer to buy from those they trust.

Consistently doing all of these will make your brand stand out. Over time, your brand starts working for you round the clock.

Look at John Lewis and Marks & Spencer. Their brands are synonymous with quality and trust in the UK. They’ve built strong customer relationships and communicate their values clearly. Globally, sports companies like Nike and Adidas in particular have fierce customer loyalty associated with their brands.

For SMEs, putting yourself out there and building your brand is essential. Over the coming years the businesses that do this will be the ones winning. 

If you would like to discuss how we can help you build your brand give me a call or send me an email and we can talk all things BRAND not BLAND!