When Andrew Upton first approached us, he had been working as a self-employed estate planning consultant for a large firm, but he was ready to take the next step and launch his own company. He had a name, a rough idea for the logo and a vision! That’s where we came in.
Starting with a brand concept and a few catchy and memorable straplines, we worked closely with Andrew to craft a distinctive brand identity that would set Beacon Advice apart. From the logo to business cards, stationery, banners, and social media assets, every element was designed to build credibility and recognition. We created a professional yet approachable brand that resonated with his target audience, helping him make an impact from day one.
But branding is more than just aesthetics – it’s about creating a foundation for business growth. Since launching in February 2023, Beacon Advice has flourished, with a growing social media presence and successful marketing initiatives that we’ve collaborated on. The brand has become a trusted name, receiving positive feedback both online and in person.
As Andrew puts it, “The brand Steve created is strong and well-regarded. I simply could not be where I am without his expertise, kindness, and support. He carefully considers each idea, using his extensive commercial experience to guide me. I absolutely trust him.”
At Wilson Design Associates, we believe great branding is more than just a logo – it’s about creating confidence, credibility, and a platform for success. Just like we did for Beacon Advice, we can help you build a brand that stands out and supports your business growth. Let’s talk!
Read Andrew's full testimonial here:
My journey with Steve began several years ago through the First Friday Network, which he created. Over time, we built a solid professional relationship, and Steve suggested I join the Entrepreneurs Circle. At that time, I was a self-employed, tied estate planning consultant for a national legal firm. Following Steve’s advice, I joined the Entrepreneurs Circle in late 2021 and began attending the meetings. Steve was a constant source of positivity and encouragement.
My pivotal moment came in October 2022 when I attended the annual conference. It was there that I had my epiphany – I realised I should create my own business. I approached Steve with a brand concept and a few straplines. Steve took my ideas and transformed them into a comprehensive brand identity. He designed everything from the logo to business cards, stationery, banners, and social media concepts. Naturally, I entrusted Steve to be my brand manager. In the months leading up to our launch in February 2023, Steve and I worked diligently to ensure everything was perfect. Since then, our company has flourished, with numerous marketing initiatives we’ve collaborated on proving successful.
The brand Steve created is strong and well-regarded, with positive feedback from those who meet us in person and engage with us online. Our social media following continues to grow, a testament to the impactful brand Steve created. I simply could not be where I am without Steve’s expertise, kindness, and support. He is open-minded when it comes to new projects, never immediately shutting them down. Instead, he carefully considers each idea and uses his extensive commercial experience to guide me. I absolutely trust Steve.
He is a fabulous business enabler, his contributions to our business and the wider community are invaluable, and I am confident he will continue to excel and inspire others.