Taking an existing logo that had been created quickly by the client at the start of their business and adapting it to have a little more logic and presence is always a challenge. Often a client becomes very attached to the typography that they (or a daughter, nephew, cat!) had created in Word. This is generally a straight bit of typesetting without any change, but all it takes is a little thought and time and you can adapt a nice bit of type to become a distinguishable logo.
Here we simply applied a consistent angle to all of the letterforms that aligned with the arrow icon at the start of the logo, the result being a logo, not a bit of typesetting!