brand:acceleration
design:marketing:online
Louise Fenwick of Coalition Communications, David Hollands-Hurst of a451 Search Engine Marketing and myself talked about how to use brand design consistently, develop an effective marketing strategy and increase internet presence.
When times are tough businesses may be a tempted to cut marketing budgets, but design and marketing are powerful tools especially in a downturn. Now more than ever you need to use all the promotional tools available, both offline and on. The research of the Design Council shows that more than half of the UK’s businesses...
... are looking to design their way out of the downturn
More than half (54%) the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.
... think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.
Steve Wilson
Steve Wilson
Steve Wilson ran his design studio in London until he moved to the south coast in 2001. The company produces creative design solutions in the corporate, marketing and promotional sectors for both national and local clients. Over the years WDA have produced work for companies such as The National Gallery, Womens Institute, Serco, Cleanaway, Southern Rail, Chichester District Council and the Health Education Authority. Publishers such as Dorling Kindersley, Conran Octopus and Walker Childrens Books have also used their services.
Since moving to Chichester Steve has become involved with several local organisations such as the South Coast Design Forum, Chichester Education Business Partnership, Young Enterprise and the Chamber of Commerce. He is also well known for his networking activities; running the popular First Friday Network and a founder member of The Business Interchange network group.
Wilson Design Associates
01243 787100 .(JavaScript must be enabled to view this email address)
Louise Fenwick
Louise Fenwick started her career in marketing in 1997, following an MA in International Business and her experience in working with a variety of businesses has spanned 13 years since. During this time, Louise has marketed on both consumer and business levels in several sectors and, having chosen to specialise in marketing communications as a whole, her expertise covers all aspects of the marketing mix.
January 2007 saw Louise start her own business, Coalition Communications Ltd, which provides private, public and charity sector clients with strategic direction and guidance, to ensure they’re marketing their businesses to the right people, in the right way, at the right time. Louise regularly contributes to business publications with articles and opinions and provides training in various marketing subjects. Coalition Communications’ clients range from locally based small and medium businesses, to London based national companies as well as a charity and an NHS Trust, which provides a challenge!
Coalition Communications Ltd
01243 60 40 43 .(JavaScript must be enabled to view this email address)
David Hollands-Hurst
David Hollands-Hurst founded a451 Search Engine Marketing in 2000 having previously had a career in finance in the City of London. As an early adopter of the Web, David saw the potential of providing Search Engine Optimisation and Pay Per Click services as one of the most cost effective ways of marketing a company. Over the last few years a451 services have also included setting up and managing Social Media for clients.
Since 2000 a451 has optimised in excess of 200 Web sites and has an extensive client base spanning multi-nationals, international companies, on-line b2b companies, charities, hotel and travel sites and local businesses. David is an avid blogger, Twitterer and speaker on Search Engine and Social Marketing. Locally David is involved with the Chamber of Commerce, South Coast Design Forum and the First Friday Network.
a451 Search Engine Marketing
087 09 087 451 .(JavaScript must be enabled to view this email address)
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