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Is it Christmas yet?

Is it Christmas yet?

We sent our Christmas postcard to our clients in the middle of November; why did we send it so early? Well let me explain... they noticed it... and us! This year loads of cards will vie for attention in your clients’ office, then be binned. (Or hopefully, recycled.) Will yours stand out from the many cards crowding the shelf? Do your clients even notice you have sent one? Unless the company you are sending to is small and knows you personally, I doubt they will notice one missing card. So,… read more

Steve Posted by Steve on 15/11/2016 at 03:02pm
Categories: Direct Mail, Email Marketing

Guess how much we love you?

Guess how much we love you?

How much do you love your clients? Do they know how much you care? We all like to be told we’re loved and so do your clients; so with Valentine’s Day just around the corner, here’s a lovely opportunity to promote your business. Valentine’s can work wonders as a sweetly themed direct mail marketing campaign – the perfect way to get your message across to new and existing clients. To show you just how much we care, we’d love to help you create a meaningful Valentine’s… read more

Steve Posted by Steve on 27/01/2015 at 04:56pm
Categories: Brochure, Direct Mail, Email Marketing

Party Promotions

Party Promotions

Wilson Design has created new business cards and a personalised thank you card for the recently appointed Business Growth Advisor of the Southeast Region of the Entrepreneur’s Circle Karl Anscombe. The card, which will be sent out to all of Karl’s members, says: “It is not your customers’ job to remember to do business with you. It’s your job to remind them.” An effective reminder to all Karl’s customers (members) that they should be consistently marketing… read more

Steve Posted by Steve on 19/11/2014 at 09:55am
Categories: Identity, Brochure, Branding, Direct Mail, General News

Once is not enough

Once is not enough

It’s a common marketing belief that it takes around seven separate communications before a potential client will respond positively to your call to take action. Yes, seven times, before he or she will take the plunge and form some kind of business relationship with you. Remember this number is only an average statistic, but it certainly reminds us that once is never enough: you can’t just send out a single message, cross your fingers and hope for a positive outcome: marketing is a continual… read more

Steve Posted by Steve on 24/10/2014 at 08:18am
Categories: Identity, Branding, Direct Mail, Email Marketing, General News

Give it all away

Give it all away

I'm a big fan of corporate 'giveaways' and lumpy mail! Anything that gets your brand noticed for more time is worth it's weight in gold.  I often talk about the benefits of digital embossing on business cards and flyers because it makes someone hold and touch it for longer, embedding it in their mind, well corporate gifts do the same but for even longer – hopefully! If you are giving away mugs, pens, keyrings, pads or whatever it may be, the chances are it will be on someones… read more

Steve Posted by Steve on 12/02/2014 at 08:13am
Categories: Logotype, Identity, Display, Exhibition, Branding, Direct Mail