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Once is not enough

Once is not enough

It’s a common marketing belief that it takes around seven separate communications before a potential client will respond positively to your call to take action. Yes, seven times, before he or she will take the plunge and form some kind of business relationship with you. Remember this number is only an average statistic, but it certainly reminds us that once is never enough: you can’t just send out a single message, cross your fingers and hope for a positive outcome: marketing is a continual… read more

Steve Posted by Steve on 24/10/2014 at 08:18am
Categories: Identity, Branding, Direct Mail, Email Marketing, General News