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Boost your brand

Boost your brand

Like all existing brands, refreshing your existing concept is a good move when you feel it’s time to enliven your image and the way in which you promote your brand, and this is exactly what we have set out to achieve for Heather Barrie of Harrie's Coffee. So far we have created a new look for her business cards and a new promotional A6 flyer. Using a strong image and solid colours has helped increase the impact of the promotional pieces whilst keeping the style consistent throughout in… read more

Steve Posted by Steve on 10/12/2014 at 02:06pm
Categories: Identity, Branding

Serco Recycling Campaign

Serco Recycling Campaign

Wilson Design has just finished an extensive promotional campaign for Serco for their recycling contract at Sandwell Council. The project includes a 16-page information booklet with a print run of 60,000 copies, stickers for the recycling bins, collection day calendars and a marketing piece called BINgo! Sandwell has a large mixed race community and in previous campaigns language differences have at times proved problematic, so this time the issues have been solved by focussing on the use of… read more

Steve Posted by Steve on 26/11/2014 at 07:51am
Categories: Brochure

Party Promotions

Party Promotions

Wilson Design has created new business cards and a personalised thank you card for the recently appointed Business Growth Advisor of the Southeast Region of the Entrepreneur’s Circle Karl Anscombe. The card, which will be sent out to all of Karl’s members, says: “It is not your customers’ job to remember to do business with you. It’s your job to remind them.” An effective reminder to all Karl’s customers (members) that they should be consistently marketing… read more

Steve Posted by Steve on 19/11/2014 at 09:55am
Categories: Identity, Brochure, Branding, Direct Mail, General News

Once is not enough

Once is not enough

It’s a common marketing belief that it takes around seven separate communications before a potential client will respond positively to your call to take action. Yes, seven times, before he or she will take the plunge and form some kind of business relationship with you. Remember this number is only an average statistic, but it certainly reminds us that once is never enough: you can’t just send out a single message, cross your fingers and hope for a positive outcome: marketing is a continual… read more

Steve Posted by Steve on 24/10/2014 at 08:18am
Categories: Identity, Branding, Direct Mail, Email Marketing, General News

The right message

The right message

Are you in the right place at the right time sending out EXACTLY the right message? Choosing an event suitable to your target market and standing out from the crowd are two vital rules when you appear at an event or exhibition. Once you've created your brand and got your message right you need to showcase all your hard work in a place perfectly suited to your customers. At this year's Rewind Festival South, the team from Vintage TV did just that, displaying their distinctive banner vinyls… read more

Steve Posted by Steve on 18/08/2014 at 12:27pm
Categories: Identity, Display, Exhibition, Branding